Present Content First

In my Web Tips Class titled: “Web Site Improvement; 60 Ways in 60 Days”, I actually present about 168 ways to improve your site because I always want to offer “more”. You can also use much of these techniques to improve all types of your Internet activities such as blogs and advertising.

Within this blog I will elaborate on each of these 168 ways and invite you to leave your questions and comments after each post so I can reply either to your comment and/or in a future post! If you’d like to be a part of the Virtual Online Class just visit www.terscott.com/webclass and register for just $49. The class offers the pdf manual, and the tips sheet, plus duration for email access to me for private question and answers. On this page you can also order the tips sheet for only $10; you can use each tip on your own and come to this blog for more about each of the tips. On this page you’ll also see how you can order a 90 Minute (approximate) Audio of a live class for only $19.

However, you'll get tons of great tips right here by visiting this blog often!

Now let’s discuss the first tip: Present your content on your webpage first.

“Content is King” and I will discuss this further in this course/blog. Our goal is to have our sites rank high in the search engines so we want to have good content, refresh it often, have it to be relevant with our site’s topic.

People (in the Western world) read from left to right. Search engine spiders who visit our site (who will hopefully find our site exciting and all the things I’ve mentioned) are emulating people; so they are reading the site from left to right and top to bottom.

Just like in using the inverted pyramid formula in writing a news story or article, we need to put the most important details first in the hierarchy of information.

So to accomplish this task, simply place your content as early as possible at the left and to the top of your site’s page. Robots (in a sense; more on this later) don’t “read” photos etc., so you can have photos and banners there but pay attention to your content and position of the content.

Always experiment; try new things. Have an overall format or structure to your site to keep it uniform and consistent but don’t be afraid to change things within the overall look and design of your site!

Make it a great day!

Ter Scott!

Bricks to Clicks Marketing Consultant

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Don’t Click on PayPal Link

In this post, I will hopefully save my reader’s serious headaches, heartaches, and hassles. This may seem obvious to many, but when we are so busy with everything in our lives, when we come to read our email, we want to get in and get out as fast as possible. We want the information now and then get on with the next daily task we need to do.

You want to get in, get your information, and get out.

So, when we are quickly reading our email, we sometimes do not pause to think; especially when we are doing a lot of activity with our online banking, bill pay, use of online shopping, and popular sites such as Amazon, eBay, and PayPal.

I was reminded of this when I was reading my email today and thought I’d pass this tidbit of advice to my readers. Again, one would think that this has been covered by so many web gurus out there (such as me and others like my friend Tom Antion who recently advised about scams that thieves are using especially during the holidays. You can see his short TV blurb here).  
When I was reading my email I saw this:

It was an email that is supposedly originating from PayPal. Because as the online “Bricks to Clicks Marketing Consultant” I spend much time on the web and use PayPal extensively, if I had been reading my email too fast and “not thinking” I may have clicked on this link.

Just like your bank, or any credible firm, PayPal will not request such information from you via email. This “scammer” and “thief” or “hacker” either wants to place a virus on your computer (which would happen immediately when you click on the link) or wants your private information.

In this case the crooks want to get your PayPal information so they can get in, get your information (and money), and get out!

When you open your email, you’ll see a very “official” looking email with a link. Don’t click on this PayPal link. One hint that should clue you to the “nastiness” of this is the “length” of the link; it is very long. PayPal or any company would have a much shorter link. But this is not necessarily the case all of the time; links can be shortened with software and other programs available such as tinyurl.com/. (That’s a great tip right there. Tinyurl.com offers a service that will shorten your long web links. This is a great thing for your websites and blogs. Check it out). Here's the official "looking" email message:

 

Anytime you get such a link in your email that is supposedly from PayPal, or your bank etc., it’s actually best to delete it without even opening it. Then go directly to the site and log in at the site’s page. You may even want to call the company (if it is your bank for instance; with PayPal and other very large companies calling may not be the “fastest” route of communication). You’ll quickly see that everything is just fine at the site and nothing is required from you and the email was a scam!

Note: Here I’ve logged into PayPal and there are no Notifications stating that I need to do anything. Sometimes, you’ll even see a notification of a virus, or scam that is currently going on that they want you to be aware.

Please leave your comments by clicking on “comments” below.

Make it a great day!

Ter Scott!

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Ter Scott's Website Improvement Course, 60 Ways in 60 Days

I'm very excited to offer my "expertise" (I'm always humbled by that term, expert, but I guess after a few years on this planet doing something and investing much in time and dollars, I suppose I can use the term) on how to improve the look, the functionality, and the traffic to your website, all right here on this blog! Sure, there is tons of information “out there” about doing this; I am simply sharing what works for me. I own and maintain 3 “pretty decent” websites on the net and am known as “The Man of 100 Blogs”. (Much of what I share here works with blogs, and even similar Internet activities such as Facebook, Twitter, etc.).

If you found this blog using a key word phrase in a search engine, or other of the ways I’ve used to drive traffic to this blog, that should be proof that what I teach works. Feel free to sign up with the “follow by email” at the right so you’ll know when a new informative post is listed. You’ll find great tips every week (which by the way will be the basis of my new book, and you could be one of the first viewers and get it at a discount; visit often and get the updates!).  

Consider registering for the online course called: WEB SITE IMPROVEMENT; 60 Ways (Plus) in 60 Days. That’s the current title of both the online and in-class version, but I will probably change it later as this really is about improving the three things I first mentioned:  your site’s look, functionality, and traffic. You can get the course for only $29 at: http://www.terscott.com/webclass.

Unlike most classes and courses, this course, at your option, can offer you much more, long into the future. My intent is to be available to you via email and the blog. I can’t place a time frame on these bonuses like my email access or even how long the blog will be available (my hope is that it will be available for years)  because I know I cannot tell you if all of this will even be available tomorrow!  Here are three optional things that are available to you after you order the course (or attend the in-class version):

1. Access to the blog which was specifically designed for this class attendees and alumni: http://terscottwebtips.blogspot.com/. You are here and reading it now. Your assignment is in two parts. Visit this blog and first post your comment at the end of the most recent article shown (don’t be concerned about the topic or content of the article; that changes) about what you got out of the class or online. Then secondly, sign up as a “follower by email” so you’ll be notified when I add a new post/article.

2. Additional (and revised) Tips Sheets. You get what I call the “Tips Sheet” which shows you over 60 ways (actually much more) to improve your site. Feel free to markup your copy of the Tips Sheet all you want, we’ll make more. Print it at: www.terscott.com/webclasstipssheet.By using this code mentioned in your course, you’ll be able to get it emailed to you at no additional cost. Also, there are FREE updates and revisions over time, so save this code and visit this page every so often.

3. Email access to me. I have a very short time with you in class. When you have questions about anything in the course, you’ll have up to 3 months email consulting with me at no additional cost to you. Always be sure when emailing me to use the other “code” given to you in the course in subject line to be sure I see and open your email without deleting it. You also get my personal email address.

I hope that you can see that I’m serious about your success!

Don’t forget to do your “assignments” above and make it a great day!

Ter

Terrific. Energizing. Results!