In my Web Tips Class titled: “Web Site Improvement; 60 Ways
in 60 Days”, I actually present about 168 ways to improve your site because I
always want to offer “more”. You can also use much of these techniques to
improve all types of your Internet activities such as blogs and advertising.
Within this blog I will elaborate on each of these 168 ways
and invite you to leave your questions and comments after each post so I can
reply either to your comment and/or in a future post! If you’d like to be a
part of the Virtual Online Class just visit www.terscott.com/webclass and
register for just $49. The class offers the pdf manual, and the tips sheet,
plus duration for email access to me for private question and answers. On this
page you can also order the tips sheet for only $10; you can use each tip on
your own and come to this blog for more about each of the tips. On this page
you’ll also see how you can order a 90 Minute (approximate) Audio of a live
class for only $19.
However, you'll get tons of great tips right here by visiting this blog often!
Now let’s discuss the first tip: Present your content on
your webpage first.
“Content is King” and I will discuss this further in this
course/blog. Our goal is to have our sites rank high in the search engines so
we want to have good content, refresh it often, have it to be relevant with our
site’s topic.
People (in the Western world) read from left to right.
Search engine spiders who visit our site (who will hopefully find our site
exciting and all the things I’ve mentioned) are emulating people; so they are
reading the site from left to right and top to bottom.
Just like in using the inverted pyramid
formula in writing a news story or article, we need to put the most important
details first in the hierarchy of information.
So to accomplish this task, simply place your content as
early as possible at the left and to the top of your site’s page. Robots (in a
sense; more on this later) don’t “read” photos etc., so you can have photos and
banners there but pay attention to your content and position of the content.
Always experiment; try new things. Have an overall format or
structure to your site to keep it uniform and consistent but don’t be afraid to
change things within the overall look and design of your site!
Make it a great day!
Bricks to Clicks Marketing Consultant
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