Web Site Design Power and High Octane Traffic Secrets

Here is a bit about several of the steps covered in the Web Improvement Course (which now has a new name:   Web Site Design Power and High Octane Traffic Secrets. It's available for $49 at: http://www.terscott.com/webimprovement. If you are already enrolled in the course, you still may want to check it out!).

Today's post is also highlighted as a Squidoo article at: http://www.squidoo.com/simple-seo-technique-are-you-out-there. Please click the link, go there, and leave a positive comment; it's appreciated!

Are You Out There?

How to do a “Search for You, Your Business or Website” and What I Found When I Did.   

I recently went to my computer, typed in: “Ter Scott Amazon” into the address bar thinking that I would pull up my listing showing my Amazon reviews. It did, but what I found …

We should always be checking to see how we are ranking in the search engines and how the listing reads so we’ll know what the “searcher” of our products and services is seeing and make necessary changes. This is the full time job for the SEO person, but we can do a few simple things from time to time. Here’s just one thing I did, what I saw, and what I changed.

I recently went to my computer, typed in: “Ter Scott Amazon” into the address bar thinking that I would pull up my listing showing my Amazon reviews. It did, but what I found was also a listing for my own “revamped” www.terscott.com site.

If you’ve been to the in-class or online version of my “Website Design and High Octane Traffic Secrets” you know that I’m constantly improving it. But I was amazed just how fast it was updated on the web. Plus, I did not submit the changes to any search engine directories; it was found by the search robots on their own. Following are a few deductions and an action point. I’m sharing this here for others to learn by.

1.       Do a manual word search for your business name, and use it as part of a key word phrase that uses about what you do. For instance, when I want to know if I and my marketing consulting shows up in my local area (as if someone who wants me and my service is doing a search) I might use “Ter Scott consulting duluth mn”. Here I used “Ter Scott Amazon”.

2.       Change up your content from time to time; refresh it making it interesting to both search robots and humans.

3.       It’s not “necessary” to always have to submit your site to the search engine directories; let them find you.

4.       Use what you find as shown in the description of your search listing and if is not what you want to be there make changes.

My action point is to do number 3 above.

Since what the search engines are showing changes over time, sometimes in just days, I am making note of what I used for a key word or key word phrase (TIP: You should save your most used key words and phrases in a word document so you can simply copy and paste into a search engine without having to always try to remember them each time you do a test such as this).

If you’d like, you may follow along here and I’ll show you exactly what did, saw and modified on my site to hopefully see (and more importantly, others will see) a different result in the future.

First I typed the phrase: “ter scott amazon” directly into the address bar; no opening Google, Bing or Yahoo and typing it; it went into the address bar. Here’s what I saw.

 

OK, I did NOT see this. Now I remember. I entered “ter scott amazon” into the search bar on a computer of a client. Their computer defaults to Bing for the search engine. As shown above, I use Google as my computer’s default search engine. I will have to open “Bing” search engine and hopefully be able to show you what I found earlier.



Yes, there it is. So the first listing is actually my Amazon profile which is appropriate. The second listing shows the first page of my personal website and I am not “happy” with what is being shown. I need to change the position as to where I have “typed” information shown on my website so the robots read and then display things which will make better sense to the reader of this listing (Ter Scott offers packaged or ala carte “what”) and change the wording about my marketing tips copy.

Here’s what the web page looks like.

In the grey box that holds the navigation buttons (which the robots either don’t “see” or really care about) starts with the typed line: “Ter Scott offers…”. I need to shorten that sentence so the important information gets shown in Bing’s description. Since the navigation bars show on most of the pages on my site, I need to be totally sure that I want to make these changes, because it is much work changing so many pages.

Secondly, the content (copy/wording) in the green box about the Free Marketing Tips really isn’t presented to bad in the Bing description. Wait a minute, what’s this? My wording is: Register for FREE MARKETING TIPS LETTER, etc. But, the description shown in Bing’s is: “MARKETING TIPS LETTER…” Very interesting! I think I will only change the wording in the grey Navigation Box and leave this alone. Visit the first page of my site: www.terscott.com and see how I changed the wording and stay tuned; I’ll let you know how this slight change affects my Bing listing soon.

Make it a great day!

Ter

Terrific. Energizing. Results!

I WILL DONATE. Register for the online version of the Web Improvement Course at: www.terscott.com/webimprovement and I will donate $4 of your subscription fee to a charity of your choice. Just tell me which one, with a web address if you know it, in the comments area when you sign up.