Recently I created a new webpage on my www.terscott.com site to promote my speaking
without a fee to charities and qualified businesses. My point to the reader
here is that when you create a page (you can title it for the search engines
and people browsing the Internet) but one needs to be careful in the words
chosen for the label of the page (the part the follows the / sign, for example:
www.terscott.com/speaker).
If you have attended my seminars or in-class workshops (www.terscott.com/blogability, www.terscott.com/getpublished,
and www.terscott.com/webimprovement;
to name a few) you may have heard me state that we need to be careful in
creating our website domain names and our email address (I will be speaking
more on those things specifically elsewhere).
So in the same way as when one is creating a domain or email
address, I spent some time in creating the web address for my “speaking at no
fee” page. First I didn’t want to use the word “free” anyway, and as a
professional speaker who usually charges a “fee” to speak, the words “for free”
sometimes denotes “cheap”, “nonprofessional” and psychologically gets the
reader thinking in the “wrong” direction.
But more importantly, I do not like using the word: “for” in
anything on the Internet unless I have a very good reason. It tends to confuse
readers. Is it: 4, for, fore, four, etc.? So I did not use “speakforfree” after
the “/” mark. I chose to use www.terscott.com/nofeespeaking.
You can check the page out for yourself, and of course, you’ll see details on
how you can get a finder’s fee for any lead that results in a booking for yours
truly!
As I mentioned, I will be offering tips on making your email
and website domain addresses more memorable and easier for your customer to
remember. I just went through a few in my research to find sites to offer my
speaking services. For now, I hope you’ll find this information of interest.
Make it a great day!
Ter
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