Wednesday, April 24, 2013

Using CL, Backpage, Your Website and Blogging to Promote your Message


This post may be a bit longer than most but I want you to see exactly what I did to promote my imprinted promotional service using Craigslist, Backpage, my website (www.myimprintrep.com) and blogging (other blogs I have and of course this one).

In my 3 major workshops that I conduct separately, and will probably do a one day combined workshop soon, I always encourage the attendees to use all three to promote their message, business, products, etc. (The courses are available online too: www.terscott.com/getpublished, that’s the Kindle course; www.terscott.com/blogability, the Blogging course; and www.terscott.com/webimprovement is the web design and traffic building course).
Here I will show you exactly what I did to promote my imprinted promotional business using CL, Backpage, the website and blogs.

First I composed this content in Microsoft Word. I do all of my brainstorming and composing in Word because of the ease and also editing tools. Here it is:

Ter Scott promotes MyImprintRep in Duluth Minnesota- Promotional Items “on time, and at the best price” period!

There are several imprinted specialty companies that are in the Twin Ports Area. Many of these businesses are very old and established which have seen the industry change with technology and have embraced it but have also brought with it the experience, and I think “loyalty” to the profession as well. Others are new and in it for the “excitement” and the simply the dollars that can be reaped from selling to a “big” account. Like the older established firms, some of these will be the basis for the future while others will be in for a short while, sell a few things and then “get out”.

I’m a bit of the past and the new. I have been in this business since 1981 and have worked for several distributors and had my own company in the past as well. I still get excited when I see something I’ve created “in print” as a company logo, on a bag or a pen, but even more when I’ve created a distribution plan that was a successful addition to the company marketing mix. You see, I actually understand more about pens as a marketing vehicle than most promotional products counselors do. I’ve taught marketing classes, and continue to “coach” marketing to private individuals helping them make their business successful when using imprinted items in all of their marketing efforts.

Many things come into play when using imprinted items for promotion but two are getting the items on time and at a great price; I do both. I’ve partnered with Newton Manufacturing, a company in high regard in this industry for well over 100 years. They have kept the “old ways” and embraced the “new technology” making it better for the customer; I bring both together.

I invite you to see what I mean. Please visit: www.myimprintrep.com/duluthpromoproducts and try the virtual catalog link; you’ll really like it! Then call me and tell me what you want and I’ll be sure it’s at your door before you need it and at a great price. (We offer the best pricing on BIC pens). Tell me that you’ve read this blog by mentioning code: FREESHIP0413 and I’ll pay for the shipping on your first order!

I look forward to assisting you in the success of your business!

Make it a great day!

Ter Scott!

Terrific. Energizing. Results!

 
Next, I copied and pasted it into both Craigslist and Backpage. I understand of course that both can be finicky and may be flagged, may have too much content or whatever; that’s the chance one takes. IF you would like to know about how to improve your CL ads, visit my site: www.terscott.com/craigslistcoach.

I then copied and pasted it at the bottom of my webpage: www.myimprintrep.com/duluthpromoproducts. Note that I usually would not have such a long “tag” after the “/” but I really wanted the search engines to find this “locally” to drum up some local business (my other pages attract customers from all over the USA). And of course I optimize this webpage in other ways with meta tags, etc. but I’ll leave that for another post.

And finally, I place it in one of my 100 blogs (I’m known as the “Man of 100 Blogs” on the Internet). But the content has to be relevant to the blog. Here are the blogs I’ve placed the post (note that when you visit them that I’ve changed up the title just a bit, just as I did with the CL ad): http://terscottpromotes.blogspot.com/, and: http://newtonmfg.blogspot.com/, here I modified the title to reflect Newton Manufacturing instead of MyImprintRep.

That’s what I have for you today. Please leave your comments below and contact me if I may be of service to you. Make it a great day!

1 comment:

  1. Promotional products like pens are one way in promoting our business, people uses pen in everyday life from school, office, or at home. So every time they uses our pens they can easily recall us, our business.

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