Publish Articles on the Internet to Direct Readers to Your Website

A great way to get traffic to your web site is by writing articles and placing your web address within the article for your readers to know about and visit your site.

There are many article places "out there" to do this, and I usually write for Squidoo and Hubpages. Hubpages is more strict on content, quality and not repeating the material on other sites and around the web. I don't mind this because I believe in "doing it right the first time". Once you have a quality piece published on Hubpages you can edit it in the future, but it stays there and generates ad revenue over the years.

My latest article is published at www.hubpages.com. Just go to the site and do a search for “Ter Scott” and find all articles, or simply click here to go directly to the article: http://terscott.hubpages.com/hub/ThinkBeforePurchasing . It’s titled: Your Creditors are People Too. Please after you read it, leave a comment and consider being a “follower” .

Make it a great day!

Ter

Terrific. Energizing. Results!

 

The 3 Top KEYWORD DATA TOOLS

To find out what keywords are being used by people who are seeking out what you are “putting out” which are your products, services, information, etc. you can simply try to think like your customer, and even survey your friends and customers. That’s just a start; you can do more. There are tools out there to help.

There are many to choose from, and you can do a Google search to find them. The 3 Top KEYWORD DATA TOOLS are Wordtracker, Keyword Discovery (did you know about that one?), and Google AdWords keyword tool. I am only going to touch on each of these and you can do your own research for more information. Each can be a seminar in itself.

Wordtracker:

Shows searches from the past several months of a specific term from search engines Dogpile and MetaCrawler. Remember that as a “curious webber*” (my term)when you see something on the web that you don’t recognize, as soon as you can, do a search and learn what it is. You may even want to save your brief definitions and comments in a word document for future reference. Go ahead now and do a quick web search for the terms: MetaCrawler, and Dogpile. Make a note “action point” as to how you will use this knowledge in your web work.

Moving on with Wordtracker, it’s available for a fee at www.wordtracker.com. Try out the free version until you are comfortable and have some revenue coming in to make the fee worthwhile. It’s at:

 http://freekeywords.wordtracker.com.

I’ll write a bit about both Keyword Discovery and Google AdWords in a future post.

Ter  

PS. If you shop online, check out this great comparison shopping site. You actually earn cash back when you shop and you can shop at different name brand stores using one check out. The first time, you'll need to register and after that, you are in! No worries about privacy and that stuff, it's safe. Here's probably the best site on the Internet: www.scottshopping.com.

Are you using META TAGS, and using them correctly?

I was updating a page on my personal promotional site, specifically the page: www.terscott.com/speaker  and I wanted to add some viable key words in my Meta tags so the search engines could find it easily and lead visitors to it who might be interested in booking my speaking services.

(By the way, you can get a “Finder’s Fee” for any lead that results in a paid booking. CLICK HERE for details). Now back to our regularly scheduled program; that of learning to get visitors to your site.

I’m an advocate for “not re-inventing the wheel” but also “not copying”,  so when I wanted some suggestions for Meta tags that are working for companies with a website offering services similar to mine; that of public speaking,  I searched for the bigger and most successful ‘”training” companies. So, of course I looked at the first companies listed, which means these people paid to be listed in that position (these are paid listings not an “organic” listing which is created by popularity, good content, the right key words, and Meta tags).

What I found surprised me so much, that I thought I’d share it with my visitors to this Web Tips Blog. What I will share here may surprise you and like many of the tips I share, usually knowing and using just one or two will more than pay the price of my Website Design Power and High Octane Traffic Secrets System at the right of this page; get it if you haven’t already done so! (The price will go up and the bonuses will be removed as more people get the system and my time to offer consulting is limited).

One of the tips in the Website Design Power and High Octane Traffic Secrets System is that you need to use appropriate key words in your Meta tags for your site.

This really isn’t an ad for my system, so if you don’t know what Meta Tags are, you can Google “Meta tags” on your own, but for now, I’ll tell you that they are simply the words you add to your site that describe what it is to the search robots so they know how and where to rank your site so when people look for those terms on the internet, they find you! For most readers this would probably be the job of the “web wizard”; the person who manages your site. So with the following information, implement it yourself or teach your web wizard something.

Two things to remember about Meta tags:

I speak here about two concerns, or situations, in considering what key words to use in your Meta tags, also for paragraph and blog entry titles, and captions for your photos (because search robots and spiders consider all of those; not just the Meta tag words).

The first thing to remember is that we always need to put ourselves in the shoes of the person who needs and searches for our product or service. Just as we do with our “offline” marketing, we also do with “online” marketing: “To sell John Jones buys, we need to see through John Jones’ eyes”.

Let’s say someone is traveling, and has car trouble. He or she would not look in the yellow pages for Joe’s Garage (if that is your business and website), because being new to the area, he or she does not know that Joe or his garage even exists. This stranded motorist might look in a phone book using terms like: garage, auto mechanic and car repair. Today with a Smartphone or desktop computer, when using the search engines one might use all of those, but being more specific, one might use key words such as car trouble; fix my car, and flat tire. So you, the website owner and wizard might use all of those and also add the local area within your word usage such as “fix my car Duluth MN” for example.  

Go ahead, copy any of those words and place them in any search engine of choice, Google, Yahoo, or Bing. Or, simply place them into your address bar and see what listings show up. What did you find? OK, then; use this information in thinking of words and key word phrases for your Meta tags, and also for the titles on you webpage or blog.

The second thing to remember in thinking of and using words for your Meta tags is to get the visitors who who have heard of you and your business so they may actually use your company name in the search engine. Sometimes they might not remember your name correctly or in total (Jill’s, Joes, or Julie’s Garage), they may think it’s spelled differently or have “fat fingers” (it’s OK, that’s a real term. Go to www.fatfingers.com if you don’t believe me; it’s a great tool also). With this all being the case, consider adding your name, city location, and even a misspelling within your list of Meta tags.

Now, here is the big surprise that I told you that I would share with you at the beginning of the communication. Are you ready? Here’s what I found when I searched other websites that were similar to mine so I could get suggestions to use on my web page’s Meta tags. Again, are you ready?

Nothing!

Yes, nothing. Several sites (and I’m sure I can find zillions of others if I wanted to waste my time) had nothing for Meta tags. What are they (or their web wizards) thinking? They did not err by having the wrong key words, or by not using their business name and location, but they actually had nothing for the search robots and spiders to munch on and spit out to show the world of prospects for their product and service, that “we are open for business, come in and buy”.

Here’s one example of a bad Meta tags usage; none given:

Oops! I realized that I can't show it to you because it shows their web address and I don't want them to see that I'm "picking" on them.

Just know that when you look "inside" and view the source code, that after it shows <meta name: "keywords", that there are none there! Wow, a big let down, expecially with a big company that could be getting more hits with just this one simple thing and they probably don't even know it!

Now here's an example of a better use of Meta tags; because they actually have some! Sure, one could always get in here and modify this to make it better but at least they have them:

 I know that this may not show clearly, but just know that all of the type in blue are good meta tags.

Here’s the example of the Meta tags that I used for my webpage: www.terscott.com/speaker:

 

Can you see the difference? I'm not bragging; who knows if these are the "right" keywords; time will tell, but at least I have them!!!

HINT: The way to find the Meta tags used by a website is to right click with your mouse anywhere on the site and click on “view source”. This opens a page with a whole lot of mumble jumbo, or Greek, or Geek; whatever you prefer. No worries. You can choose to go to school and become a webmaster and understand the details or just find where it shows you “Meta tags”. See what’s listed and how you might use similar or some of the same key words for your web page.

I hope you found this post helpful and that you’ll go now to your web pages and make these modifications and additions. I know it is a bit of work, but you pretty much only have to do it once with maybe minor tweaks in the future and it will pay off, believe me. If you haven’t gotten the Website Design Power and High Octane Traffic Secrets System yet, you are really missing out. The first few orders receive consultation from me via email, sweet!

Make it a great day!

Ter

Terrific. Energizing. Results!

PS. I'm thinking of creating a subscription based service that for just $7 a month, I will review websites. Any subscriber can have me evaluate their site (optional) but will learn as I evaluate others and I will feature a website that I think is done well (I will offer evaluation here too) but I will interview the creator of the site so readers can get tips and ideas from the experience. Interested? Let me know by your comment below or contact me via the Contact Us page at www.terscott.com. I'll need at least 100 plus subscribers before I can do this, so let me know soon.

 

  

 

Craigslist Ad, Webpage and Blog Post is a 3-Way Marketing Punch!

When I do something on the web, if I think it will help my web tips followers, I usually take note, and then present it here for my readers. I learned from one of my Internet gurus (Tom Antion for one) that when we create “products” we should always be thinking of the “next move” and how this one product can become “many”. With slight changes and modifications, this same product can be something else, to someone else. In the same way, I think of different marketing venues as products.

Before I present the steps I used here, let me first back up

and explain what I was doing.

I was creating a Craigslist ad for a product that is available through my Shop.com site: www.scottshopping.com. It’s a Market America site that I have been affiliated with for over 10 years as an Unfranchised Business Owner ™. It’s a great site, much like the big guys: eBay, Amazon, and others. Check it out when you have time.

The product is a weight loss product accompanied with an entire system that makes it successful; as a lifestyle, not simply a diet program.

So as I always do, while composing this CL ad, I’m thinking that I really do need a squeezepage that I can direct these interested CL viewers.

Following is the short CL ad with the link to my webpage:

Lose Weight, Look Great with TLS

TLS is now online in Duluth MN. We are looking for 10 people in the Twin Ports area who want to lose weight, and look great. Forget the weight loss roller coaster with the TLS weight solution. Why does this work? It’s not a diet; it’s a lifestyle. You don’t have to be “overweight” to see results!

Currently everything is online so you’ll do everything in your home using your computer. If you currently don’t have a computer, you may go to the library and use it, or we will connect you with a local team member. You will purchase the system online (either in whole or in part). The main thing is that you need to take the first step and see what we’re about.

Later, those who are successful as a customer of the product, have had a positive experience and have an interest in pursuing income options, may be interested in becoming a member of our team. Success builds on success and being a product of the product is the first step.

There are no limits with TLS; only those you place on yourself. It’s about education and implementation, not limitation.

Here’s what we offer:

·         A great plan.

·         Weight loss supplements/accelerators

·         Website and mobile app

·         Follow others as you progress on twitter and facebook

Take the first step; get the information: www.terscott.com/tls

So I created the webpage (www.terscott.com/tls) on my current site. (When you do this, consider a separate website for your squeeze page; typically you’ll get better rankings in the search engines).

Now I have both a CL ad with a webpage to direct the interested parties. But wait, there’s more.

You know that I’m the “Man of 100 Blogs” right? Yep, I have a blog dedicated to Market America Products and Services. It’s called Market America and Beyond, because we are in many different countries. The address is: http://nowallmall.blogspot.com/ because it is often referred to as “The Mall Without Walls”. So of course I simply edited my CL ad a bit and used it as a post with a link to: www.terscott.com/tls.

I saved all of my content in a word document so I can easily edit, and copy and paste into other advertising venues; even a simple flyer to post in a Laundromat!

The next time you are composing an ad for Craigslist or anywhere else, consider using it again with a few changes to be appropriate. Now you know how you can use a Craigslist ad, edit and modify it to be used for your webpage/squeeze page, and also as a blog post.

Make it a great day!

Ter

Terrific. Energizing. Results!

Craigslist Ad, Webpage and Blog Post is a 3-Way Marketing Punch!

Ter Scott Promotes Response-o-matic Form Creator

 

If you have managed a site or blog for even a short time, and have used a “contact us” form, you have probably been inundated with mass amounts of spam in your email. I have.

I use several types of feedback forms on my sites (I currently own and manage 3 major websites and 100 blogs) from different sources. Today I’ll speak briefly about Response-o-matic. You can see an example at one of my sites: www.myimprintrep.com/123order.

I would like Response-o-matic to have an affiliate program because I always like to earn a few pennies for my promotional efforts in making my readers aware of great sites like this one, but I wasn’t able to find that they offer one. But I think they are just super so I’m sharing this with you anyway!

I’m only using the FREE form option for now, to see how it works. Once this starts to generate revenue, I may move up to the “professional” option, which removes the ads that my visitors see and gets me more than the one form.

I have a very easy 3 step method in selling Imprinted Promotional Products at www.myimprintrep.com/123order. Visitors like things done easily, quickly and done correctly. I offer over 1 Million imprinted items as a partner with Newton Manufacturing. Visitors complete the Response-o-matic form; I call them and get their order on its way. Simple!

Try it out for yourself. Complete the form at www.myimprintrep.com/123order and order a promotional product for your business. I will refund you 5% off the base price of any regularly price item (we offer the lowest pricing on BIC pens in the world)! Get 10% off the base price of any regularly price item on your second order when a business referral has made a purchase using the same form.

Response-o-matic makes creating and using email forms easy and it looks great. Since I have used similar forms, I was able to complete this one in a short time, and copy and paste the html code into my site and it was up on the web and looking great. I tested it and got a notice in my email.

As always, leave your comments and questions after this post.

Make it a great day!

Ter

PS. Click here to go to Response-o-matic form creator. And if you “contact them” please let them know that Ter Scott sent ya!

Web Site Design Power and High Octane Traffic Secrets

Here is a bit about several of the steps covered in the Web Improvement Course (which now has a new name:   Web Site Design Power and High Octane Traffic Secrets. It's available for $49 at: http://www.terscott.com/webimprovement. If you are already enrolled in the course, you still may want to check it out!).

Today's post is also highlighted as a Squidoo article at: http://www.squidoo.com/simple-seo-technique-are-you-out-there. Please click the link, go there, and leave a positive comment; it's appreciated!

Are You Out There?

How to do a “Search for You, Your Business or Website” and What I Found When I Did.   

I recently went to my computer, typed in: “Ter Scott Amazon” into the address bar thinking that I would pull up my listing showing my Amazon reviews. It did, but what I found …

We should always be checking to see how we are ranking in the search engines and how the listing reads so we’ll know what the “searcher” of our products and services is seeing and make necessary changes. This is the full time job for the SEO person, but we can do a few simple things from time to time. Here’s just one thing I did, what I saw, and what I changed.

I recently went to my computer, typed in: “Ter Scott Amazon” into the address bar thinking that I would pull up my listing showing my Amazon reviews. It did, but what I found was also a listing for my own “revamped” www.terscott.com site.

If you’ve been to the in-class or online version of my “Website Design and High Octane Traffic Secrets” you know that I’m constantly improving it. But I was amazed just how fast it was updated on the web. Plus, I did not submit the changes to any search engine directories; it was found by the search robots on their own. Following are a few deductions and an action point. I’m sharing this here for others to learn by.

1.       Do a manual word search for your business name, and use it as part of a key word phrase that uses about what you do. For instance, when I want to know if I and my marketing consulting shows up in my local area (as if someone who wants me and my service is doing a search) I might use “Ter Scott consulting duluth mn”. Here I used “Ter Scott Amazon”.

2.       Change up your content from time to time; refresh it making it interesting to both search robots and humans.

3.       It’s not “necessary” to always have to submit your site to the search engine directories; let them find you.

4.       Use what you find as shown in the description of your search listing and if is not what you want to be there make changes.

My action point is to do number 3 above.

Since what the search engines are showing changes over time, sometimes in just days, I am making note of what I used for a key word or key word phrase (TIP: You should save your most used key words and phrases in a word document so you can simply copy and paste into a search engine without having to always try to remember them each time you do a test such as this).

If you’d like, you may follow along here and I’ll show you exactly what did, saw and modified on my site to hopefully see (and more importantly, others will see) a different result in the future.

First I typed the phrase: “ter scott amazon” directly into the address bar; no opening Google, Bing or Yahoo and typing it; it went into the address bar. Here’s what I saw.

 

OK, I did NOT see this. Now I remember. I entered “ter scott amazon” into the search bar on a computer of a client. Their computer defaults to Bing for the search engine. As shown above, I use Google as my computer’s default search engine. I will have to open “Bing” search engine and hopefully be able to show you what I found earlier.



Yes, there it is. So the first listing is actually my Amazon profile which is appropriate. The second listing shows the first page of my personal website and I am not “happy” with what is being shown. I need to change the position as to where I have “typed” information shown on my website so the robots read and then display things which will make better sense to the reader of this listing (Ter Scott offers packaged or ala carte “what”) and change the wording about my marketing tips copy.

Here’s what the web page looks like.

In the grey box that holds the navigation buttons (which the robots either don’t “see” or really care about) starts with the typed line: “Ter Scott offers…”. I need to shorten that sentence so the important information gets shown in Bing’s description. Since the navigation bars show on most of the pages on my site, I need to be totally sure that I want to make these changes, because it is much work changing so many pages.

Secondly, the content (copy/wording) in the green box about the Free Marketing Tips really isn’t presented to bad in the Bing description. Wait a minute, what’s this? My wording is: Register for FREE MARKETING TIPS LETTER, etc. But, the description shown in Bing’s is: “MARKETING TIPS LETTER…” Very interesting! I think I will only change the wording in the grey Navigation Box and leave this alone. Visit the first page of my site: www.terscott.com and see how I changed the wording and stay tuned; I’ll let you know how this slight change affects my Bing listing soon.

Make it a great day!

Ter

Terrific. Energizing. Results!

I WILL DONATE. Register for the online version of the Web Improvement Course at: www.terscott.com/webimprovement and I will donate $4 of your subscription fee to a charity of your choice. Just tell me which one, with a web address if you know it, in the comments area when you sign up.